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Day 2
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11 sessions
Centralise or Compromise? The Big Event Tech Question Facing Large Organisations
Tech Demos 2026 - Quickfire learning session for next generation event tech
Hosted Buyer Programmes: Taking Control of Your Event’s Connections
The Event Planner AI Reality Check: Hard Truths, Friction, and Lessons from the Frontlines of Event Execution and Design
Anup Mohan - Co-Founder & CEO - Premagic
Humanising Event Marketing: A Conversation on Video and Trust
Bob Vaez, Founder & CEO - EventMobi
The Tournament – Avvio Reply
Denis B - Choose2Rent
Cheaper or worth more? The argument about what AI is really for in events
Alexander Magowan, Senior Manager - Strategic Programs - Jomablue
Your Reg System Talks to HubSpot. Now What? Building the Data Infrastructure That Actually Works.
The 90-second activation. How live digital activations turn passing attention into lasting impact
Kavish Weerawardane, Chief Product Officer, Brella & Sam Lehmann, Senior Vice President For Real Connection
Scaling Events into Strategic Brand Assets
Maximizing value for sponsors and creating new revenue models through AI agents
Your Personal Brand Needs a Marketing Strategy
Vanilla Sins & Vibe Eventing: The Cure for Boring Events
Muhammad Younas CEO, vFairs
Maanas Mediratta, CEO & Co-Founder · Bridged
Zara Kerwood, Executive Director, Creative Innovation
From 'Ask the Tech Guy' to Self-Serve: Democratising Event Analytics with AI
Sharon Roessen, Chief Operating Officer, Terrapinn
Samuel O'Connell, Regional Marketing Director, EasyFairs & Chris Wickson, Co-Founder, ReelFlow
The Data Behind the Feeling: Shifting Audience Engagement
From Event Data to Customer Action
From Chaos to Control: Building the Operational Backbone Behind Great Event Tech
Less Booth, More Influence: A Soft‑Power Playbook for B2B Event ROI
Designing for an Audience of One
Automate the Plumbing, Not the Handshake: where AI belongs in your event tech stack
Dream Big. Work Less: A Bigger, More Profitable Event. Your Time Back
Narisa Wild, Chief Digital Officer · Clarion Events Inc & Max Gabriel, CEO · Markus AI
Budget Tightening in 2027: How to make your budget go further
“Surely I Can Just Vibe-Code That?” The Rise of DIY Event Tech
After the Applause: How to Monetise Your Content and Prove ROI on Your Speakers
Rosi and Marius
1,500 Event Websites. 10 Mistakes. One Report.
Built in, not bolted on: what accessible event design actually looks like
Nicole Lyons, Global Head of Events - Wartsila Marine
AI Workshop: 5 Practical Workflows That Clear Your Event To-dos & Personalise the Attendee Experience
Rich Belcher, Managing Director, First Sight Media
Global Scale, Local Impact: Creating Consistent Event Experiences Worldwide
Registered isn't arrived: where event marketing loses its audience
Who Is Worth Your Time Right Now?
Stacey Nedelcheva, Senior Manager Events & Experiences, Global Markets · Tata Consultancy Services & Angeles Moreno
Sue Yardley and Ryan Curtis-Johnson
Ian Cummings, CEO · Nteractive
How a non-coder built the system that runs our business
Highlight Day 1
Tech Demos 2026 - Quickfire learning session for next generation event tech
The Event Tech 50 (ET50) Presentation
The intelligent event: How AI is transforming planning, delivery and impact
Event Marketing: Agree to Disagree - The opinions event marketers are afraid to say out loud
AI Is Everywhere. Trust Isn't.
Beyond English: Building Truly Global Events That Drive Engagement
RevOps for events: what happens when sales, marketing and ops stop working in silos
Duncan Mann
Duncan Mann
David Watt, CEO, CI Group
ChatGPT Is Already Marketing Your Event. Is It Telling the Truth?
From Fire Drills to One Conversation: Using AI and MCP to Run Events Smarter
Beyond the Heatmap: Using Photo Mapping to Prove Hard Pipeline
Your Event Has 500 Opportunities. Your Attendees See 12. (And AI is the only way to fix it.)
From Data to Decisions: How Organisers Are Turning Event Insight into Revenue
Building Sales AI that actually works
Top 5 Questions Visitors Ask Your Event Website: Lessons from Real AI Concierge Conversations
Feel Everything, Measure Everything. How much data is too much data?
Three Lessons, Two Failures & One Big Success: Informa’s honest guide to AI-powered exhibitor acquisition